Laura Aller

Laura Christiane Aller née Bierring (1849–1917) was a Danish business woman and a pioneering magazine publisher. She first helped her husband Carl Aller to develop his photolithographic method of image production to establish a magazine containing recipes in 1874. The beautifully illustrated Illustreret Familie-Journal published from 1877 proved to be a huge success. Laura Aller not only had a flair for business, she understood exactly what people wanted to read. As editor-in-chief, she translated articles from the foreign press and added her own stories and poetry. After colour was added in 1895, sales increased dramatically and production was moved to larger premises on Vigerslev Allé in Valby.^[1][2] Aller Media, now based on Havneholmen in Copenhagen's South Harbour, is still run by the Aller family.